Probably one of the most challenging (and exciting!) projects in a long time: the launch of the IQOS 3 in Tokyo. With a lead time of just five weeks for planning, design and production, this was a job where our many years of experience in the event industry came into full play.
With overall responsibility for storytelling, dramaturgy, event design and content production for the high-profile event, we succeeded in creating a truly beautiful and luxurious evening, together with a very diverse and international team.
The Happo-En venue, with its traditional Japanese garden, koi-filled ponds and „bonsai avenue,“ provided the perfect backdrop for this event, which combined culture and technology in a unique way.
Client: dreinull for PMI
Services: Concept, Content Production, Event Production
Location: Tokyo, Japan
Photos and video: PMI